I can't help but feel like I'm looking at future marketing material for Menards. "Home Improvement - with Science!"
Reference: Gary J. Richards, Jonathan P. Hill, Navaneetha K. Subbaiyan, Francis D’Souza, Paul A. Karr, Mark R. J. Elsegood, Simon J. Teat, Toshiyuki Mori and Katsuhiko Ariga, "" J. Org. Chem., 2009, 74 (23), pp 8914–8923. DOI: 10.1021/jo901832n